About Us

Welcome to the Price Automotive Museum, where history, passion, and the thrill of racing converge. This isn’t just a museum – it’s a tribute to the enduring spirit of automotive excellence, curated through the eyes of Tom Price, Founder and Chairman of Price Family Dealerships.

Tom Price’s journey through the automotive world is fueled by an unwavering love for cars. From his early leadership role at Ford Motor Company to founding Price Family Dealerships, Tom’s career has been defined by bold moves and a relentless drive for success. But beyond the boardrooms and showrooms, his heart has always belonged to the open road and the roar of a finely tuned engine.

A lifelong collector and dedicated racer, Tom has competed in over 1,000 historic races and rallies, earning four Ferrari-Maserati Historic Championships along the way. “For me, it’s about experiencing these extraordinary cars as they were meant to be driven,” he says. This philosophy is the pulse of the Price Automotive Museum.

Our collection features five extraordinary cars that represent the pinnacle of automotive design and engineering. Each vehicle tells a story of innovation, craftsmanship, and the sheer joy of driving. Beyond these centerpiece cars, Tom’s personal collection adds depth and character to the museum, showcasing dozens of rare and historic vehicles that span decades of automotive evolution.

But the Price Automotive Museum is more than a showcase of beautiful machines – it’s a celebration of the people, the stories, and the races that have shaped the automotive world. It reflects Tom and Gwen Price’s commitment to community, echoing their support for organizations like “A Dedication to Special Education,” “Giving Marin,” and “To Celebrate Life” Breast Cancer Foundation.

Step inside, and you’ll find more than cars. You’ll find passion, history, and the relentless pursuit of excellence that drives us all forward – on the track, on the road, and in life.